ALWAYS USE GREAT PHOTOS:
Facebook is an image-focused platform and those businesses that are using low-quality photos cannot expect sales. If it makes sense for the products you sell, try and present more lifestyle images instead of your basic product photos.
ADD EXTRA INFO:
If you are selling items that come in various sizes, you can consider adding extra information when presenting your products. Try and give your customers a better idea of which size is best for them. This will lead to better purchase decisions, as well as, happier customers.
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If you want to make shoppers feel special, offer exclusive deals for them. When promoting your store, you can consider throwing in promotions specially created for your Facebook users. For example, before Christmas and New Years Holidays, you can come up with a great promotion to attract customers’ attention and motivate them to purchase your products. Doing so could boost customer engagement and sales.